Olyfberg and CANSA battles cancer together
Olyfberg, an olive estate situated along the Breede River near Robertson, and the Cancer Association of South Africa (CANSA) have joined forces in the battle against cancer – a disease that affects some people in South Africa. The Naudé family of Olyfberg has just announced that it will donate R2 of every litre of their Extra Virgin Olive Oil sold towards cancer research. The CANSA Smart Choice sticker on the Olyfberg Extra Virgin Olive Oil bottle will guide your hand when next buying olive oil.
“Studies have shown that olive oil does far more than simply promote heart health,” says owner Frikkie Naudé, “it actually plays an important role in the prevention of chronic diseases in general.” Olive oil contributes to a healthy cholesterol balance and is rich in anti-oxidants. Scientists at the Universitat Autònoma de Barcelona, Spain, found that regular intake of virgin olive oil “thwarts the gene that drives the growth of breast cancer tumours, it switches off proteins that the cancer cells rely on in order to grow and multiply, and it protects the DNA from damage that can lead to cancer.”
Research shows a definite link between the so-called Mediterranean diet with olive oil as main source of fat, and a decreased incidence of cancer.
Extra virgin olive oil is rich in oleic acid, a mono-unsaturated Omega 9 fatty acid, which accounts for about 75% of the fat content of olive oil. This fatty acid suppresses prostaglandins production and thus its role in the development of cancerous cells. Furthermore, olive oil is rich in Vitamin E and is a source of anti-oxidants that protect the body and its DNA against damage by free radicals.
It is proven that olive oil, as part of a healthy diet, contributes to the management of a healthy cholesterol balance and decreases blood pleasure. Thus, olive oil plays a vital role in cardiac health and the overall prevention of chronic diseases.
Olyfberg’s wide range of olive products include olive oil, dried olives, tapenade and even body butter and soap – all hand made from high quality, hand-picked olives.
Join the conversation on Facebook or Twitter @OlyfbergOlive. For more information contact Wilna Hugo at email@example.com, telephone 023 342 5096 / 082 075 7558 or visit our website at olyfberg.com. CANSA website www.cansa.org.za